About The Speaker
Alicia Jeffreys is a Michigan native, born and raised in Flint. She credits growing up in Flint, MI for her love of basketball where it was a staple during her childhood and guided her trajectory into the sports world. She graduated with a Bachelor’s and Master’s Degrees in Sports Management and Communications from the University of Michigan. Alicia has spent all of her post-graduate career working with Pistons Sports & Entertainment serving in marketing and branding capacities for Arena Football, the WNBA’s Detroit Shock and NBA’s Detroit Pistons. During her career she has helped execute logistics for 1 NBA and 3 WNBA Championships and over the years has launched several brand campaigns into the market. Heading into her 19th year with the franchise, Alicia is currently the Senior Vice President of Marketing for the Detroit Pistons where she is charged with guiding branding efforts for the Creative and Communications department that includes Advertising and Promotions, Digital and Social Marketing, Programming and Productions, Creative Design and Community & Social Responsibility. She is focused on strategic planning around the revamping of the Detroit Pistons brand and embracing the 313.